The even more Rugged FT2

Panasonic have brought forward their April release date of the new Lumix DMC-FT2 to March.

The second generation LUMIX rugged digital camera featuring AVCHD Lite High Definition (HD) video recording capabilities.
Waterproof to a depth of 10m, shockproof from a height of 2m, dust-proof, and now also freeze-proof to -10°C, the DMC-FT2 offers enhanced ruggedness for the active photographer who ventures to extremes.
A newly-developed Venus Engine HD II further strengthens the camera with powerful image processing and high-speed performance. The FT2 features Intelligent Auto (iA) for both still image shooting and video recoding, ensuring optimum settings are automatically selected for the best results, every time. Importantly, the high-quality LEICA lens offers outstanding imaging in both stills and video – perfect for those who want durability without sacrificing image quality.

And how tough does the new styling look. Love it.

Essential Camera Gear - by Jessica King

I would be lost without my Canon EOS 5D and 24-70mm f/2.8. It enables me to keep control in all lighting conditions, which is so very important for wedding photography, and it’s superior performance allows me to work artistically in a fast-paced environment. I am driven to catch those fleeting moments!

Take a look at my latest wedding shoot here. Thanks to the flexibility of my Canon gear I was able to continue shooting through a tough 36 degree day without any fuss and still maintain my creativity and positive interaction with my clients. Phew!

My gear was all purchased from Camera Action Camera House on Elizabeth Street. Drop in and ask the guys to give you a demo so you can find your ideal gear too.

Happy shooting!
Jessica

Beginners Classes

Buy a DSLR now at Camera Action Camera House and take us up on one of our FREE 'get to know your camera' classes.

Lonely Planet's Guide to Travel Photography

Our next Master Class is a ripper.
Spend a day with the Author of Lonely Planet's Guide to Travel Photography. Richard I'Anson freelance travel photographer, has published eight books including 3 editions of Lonely Planet's Guide to Travel Photography, Urban Travel Photography: A Guide to Taking Better Pictures, the pictorial publication Nepal and is currently working on his latest book, India.
Richard is responsible for the photographic training of Lonely Planet's authors from all over the world and while ther's a gap in his busy 2010 schedule we've managed to book him for a one off training session for a limited number of participants at theLightRoom.
We'll start in the early afternoon with a 2 – 3 hour discussion touching on preparation, gear, and principles then, after a light supper head out into Melbourne City to put into practice what Richard has shown us.
An early evening excursion allows us to experience up to three lighting situations you're likely to find yourself in while on the road. Afternoon, dusk and night.
This session includes a copy of the latest edition of Lonely Planet's Guide to Travel Photography.
HURRY: extremely limited. Contact events@cameraaction.com.au for further information or visit 'educate' at theLightRoom.com.au

Olympus PEN E-P2

"So what's the difference?" I hear you say.

Well, it's black... and Olympus have added a couple of new Art filters that are interesting. But most importantly for me, the PEN E-P2 sports a view-finder, (my eyes are getting worse, food on my falk is now out of focus), and an extraordinarily good view-finder it is.

The E-P2 also gains AF tracking.

The E-P2 is not a replacement of the E-P1. The E-P2 is an extension of the range.

In stock now at Camera Action Camera House. www.CameraAction.com.au

See our new site at www.theLightRoom.com.au for Fine Art digital printing.

Yep! Interchangeable lenses

A suite of lenses and accessories & more to come.
Especially designed 14-42mm a 17mm pancake lens.

FINALY – one of the most highly anticipated cameras of the year.

As I look back over my blog entries I concede that it may appear we favour Olympus over anything else. That really is not the case, it's just that, well, Olympus are doing things that excite us. Lets face it, a camera is a camera is a camera. Frankly I'd rather be talking about a Rickenbacker 4003 in black with white binding & scratch plate and that's a dream I'll hang on to. But the new Olympus Pen E-P1 will be my next camera.
I love the Micro 4 Thirds concept and I love what Olympus have come up with. With classic retro styling and 21st century digital know-how Olympus have created what I anticipate will be an award winning camera. This will be every travellers number one choice.
The image quality of an SLR camera (interchangeable lenses and 12.3 MPx) and the convenience of a compact camera.
The E-P1 body design is based on Olympus' famous & successful PEN series rangefinder cameras dating back to the 60's. The look and feel of this camera is stunning. The results are breath taking.
We'll see the E-P1 in store early to mid July, watch Cameraaction.com.au for pre-release information and pre-order opportunities.

Olympus E620

My Friend made this great e620 web site. I think he loves the Olympus E620. e-620.com

He told me he reckens it's gonna be a big travel camera. I told him it's gonna be a great LITTLE travel camera.

Olympus E-30 Launch Event

Camera Action Camera House & Camera House digital, in partnership with Olympus Australia, are pleased to announce our FIRST Launch Event for 2009. Speed and Creativity.
The Olympus E-30 incorporates the outstanding imaging quality and high-speed performance of the E-3 while affording the agility of the smaller bodied E-520 and adds a number of sophisticated new features on the way. Bear witness while Olympus' in-house Pro Photographer and Sydney based trainer gives us the complete rundown.

"The Olympus E-30 Launch Event will be held in the show room of Camera House digital, 176-178 Lonsdale St Melbourne 3000"