Showing posts with label launch. Show all posts
Showing posts with label launch. Show all posts

Olympus Launch a Real Camera

As a general rule it's fair to say people like new technology. Now imagine a room full of photographers and photo enthusiasts awaiting the unveiling of the latest compact system camera from one of the world's leading digital camera brands.
Eager doesn't quite cut it.




Last week we had the joy of hosting a launch event at theLightRoom for the new Olympus PEN series of compact system cameras: the Olympus E-P3, E-PL3, and E-PM1. Karl and Lucas joined us from Olympus to officially launch the three cameras and explain the technology that makes the latest PEN series the most impressive yet.

All three models feature the world's fastest autofocus speed due to the unique FAST (Frequency Acceleration Sensor Technology) AF system, and new 35 zone AF system with tighter focusing points for improved AF tracking capability. The series incorporates an improved dynamic range and image quality thanks to the new 12.3 megapixel High Speed Live MOS Sensor with 1080i Full HD movie capability, and new TruePic VI image processing engine.

Guests were also impressed by the touch-screen panel on the E-P3's 3.0-inch 610,000-dot OLED display, and the reduced recycling speed between frames. We also noticed handheld video capture was remarkably shake-free even when the user and subject were in motion.

 

 As always we enjoyed having Karl and Lucas come in to share the new Olympus cameras with us. What camera would you like to see in our next event? Let us know in the comments field.

History in the Making

Camera Action are again proud to be invited to host yet another significant Camera Launch event.
On the evening of October 15, Camera Action Camera House & Camera House digital in partnership with Sony Australia will present the Sony a900 digital SLR. A milestone in the history of SLR Digital Photography. Register your interest NOW.